Wine Demon have launched an iPhone app. In case you don’t know who Wine Demon are, they’re the company who are trying to become the ‘Trip Advisor for wines’. Let’s say you’re in the supermarket, at a restaurant or maybe even onboard a flight at you’re wondering what wine to choose. (Note: there are some people who choose wine based on a number of factors like country, grape, vintage etc. All of this as opposed to simply getting the house red.) You’re confused by all of the different options. The wine menu’s like a small novel and the waiter is hanging about like a bad smell.
Well simply whip out your iPhone and it *should* be able to tell you where you are, what wines are there and most importantly, which of those wines other Wine Demons have liked. I saw should simply because the app is very new and a wine demon may not have visited that restaurant yet. In theory though, if it did grow in the same way as Trip Advisor, you could very well just walk into a restaurant and pick what – according to the other wine demons at least – is that best wine there.
I’ve been playing around with the app and it’s pretty intuitive. Rating wines takes just a few seconds. It’s easy to find well-rated wines and most importantly users earn points for every wine they rate and every wine they discover (rating a wine that’s not in the database). Points can be redeemed on Naked Wines and users can earn up to 5000 points (equiv to £50 off at Naked Wines).
Regular Wino has a good writeup on the launch event. You can download the app from the iTunes store.