In 2015 bingo is still following the trend of migrating away from land based halls to online devices, a trend that was boosted in recent years by events such as the introduction of the smoking ban and rising alcohol prices. However, the biggest change of late is the games recent success on mobile phone and smart phone platforms.
2015 seems to be set to be the year in which all bingo brands will launch some sort of mobile compatibility offering. So far the technology really does seem to be in its infancy, with some software setups offering players very limited gaming experiences.
A race to the finish line…
At present some of the software solutions utilised by even the largest networks and biggest brands still are unable to display the balls that are being called to players who are connected via mobile devices. Other such fundamental issues are very much still prominent, but will presumably be ironed out as time goes on and these systems are developed.
It seems likely that the low standards in the mobile bingo software are linked to the fact that all of the brands were scared to get left behind in the race to launch mobile compatibility. Therefore some fairly shoddy systems have been made live.
Whilst even the most powerful brands are still struggling to perfect the bingo game play, one area where there has been great success is the slots. Just about all the major brands seem to function perfectly on mobile devices and therefore have given rise to a trend of players enjoying slots games out and about through their mobile devices, this has been a hugely profitable trend for operators.
Pressure to go mobile…
In addition to the pressure from competitors’, urgency to become mobile friendly was heaped on by the search engine giant, Google. On the 21st April Google rolled out a major update to their algorithm. Dubbed as ‘Mobilegeddon’ the changes meant that websites that did not provide a decent mobile experience would be knocked down in the search results, to positions below those with a good offering.
Since gaming software is in accessible to spiders, Google does not get a chance to scrutinise a sites bingo and slots games. But all of the pages on the website that are visible to players who are not logged in are open to judgement! And what is the point in having a mobile friendly bingo website that does not offer any games?
We expect during 2015 that we will see many new V1.2 releases of mobile optimised, uk bingo sites and we expect that this area will continue to receive lots of investment in the coming months
With all of the hard work and money that is being invested into the online bingo market now is definitely an exciting time to be a player. We would suggest that you regularly try out new brands, as the quality of the gaming experience, especially though mobile devices only looks set to rise.